Evaluation Question 3

What kind of media institution might distribute your media product and why?

The form of media institution that will be responsible for being the outlet to the audience of this film are independent distributors because these companies are able and experienced in pushing independent films such as ours. because of the low budget of the film the expectation of having a major distributor is unrealistic because of the obvious fact that the film is not up to the very high quality execution that can be said for films that they are a part of, also i feel that they will not be able to push the film in the way in which it deserves to even if they were to be a part of it. This is because the target audience for this film is very different to what major companies are use to, so therefore the film will not be placed in the direct attention of they type of social group that the film was intended for. also because of the lack of marketing power that we possess independent film companies will be the preferred direction because costs are in a much more reachable level. The film will also be streamed in local and national film festivals to raise awareness and get the interest of investors to improve the marketing campaign

A possible distributor if our independent film could be national television channels, for example Film 4, ITV and Channel 4. this is due to the fact that there are many independent films that have exhibited their films on programs like those listed. this is a very achievable and effect method of raising awareness of the project and  making if accessible to the target audience because the social group of which the film is targeting are liable to  be viewers of programs like Film 4 for instance and the audience does not necessarily have to pay to experience the film, in addition it is in the comfort of their own home.Another reason why television film programmes are a good way to distribute the product is because it is more cost effective compared to paying for screening slots in major film exhibition institutions.

Thirdly social media networks will be the number 1 strategy that will be used to raise awareness of the film and market it one reason being that it is free so there will be no costs in using networks such as Facebook, Twitter and more as promotional tools, another important reason for the use of networks such as those listed is that the target audience of the film are very prominent in that area and the message can be passed on in seconds to countless amounts of possible consumers of the product. trailers of the film could be put on video sites such as vimeo and YouTube to create interest and give the audience a visual understanding of the direction that the film will be taking these videos can be shared quickly and reach a very wide amount of people that may take a liking to what they see. Twitter will defiantly be a major part in the marketing of the product because most people are users of the site so the aim will be to get the product trending on this site and be one of the most talked about topics. we could also attain a Facebook page giving information on the film and the exterior things that are involved in the production of the film for instance behind the scenes clips and in depth interviews with the director and characters. On Facebook a fan page for the film could also be created to further increase the buzz around the film.

Finally the film could be distributed in hard copies and sold in he form of DVD's. this is another way in which the film can be viewed because the target audience are very familiar with viewing films in that way and may be very successful because almost everyone has the equipment to be able to view films through DVD players, also streaming the film online through a website system of which people can sign up and purchase the film online.